As a global brand guardian we work closely with the ANZ Group Brand team to set standards and solve the problems from a design angle. It’s a continuous process given the ANZ brand is always evolving. We stress test individual brand assets one by one everywhere from billboards to business cards, branches to mobile screens. Central to this is the creation of full brand guidelines for the ANZ master brand, advertising, digital, internal and outdoor. Guidelines that document the key features of the ANZ brand that make it distinctive, strong and consistent, including the basic building blocks and how they work best together. Used correctly and consistently, these building blocks help create long-term recognition and trust with ANZ’s audience. They act as a vehicle to help ANZ tell its story, deliver its offering, and ultimately promote its company in a positive way. We also create a large number of core assets including more than 350 templates, as well as comprehensive icon and image libraries.