Tiger Coffee Branding


Tiger Coffee is a Sydney company that sells top quality Swiss and Italian self-service coffee machines. With plans to expand the business, it was time to refresh the brand in a way that was modern and engaging. It was also crucial to maintain a connection to their brand heritage. We refined the visual identity through a distinctive use of type, illustration and developing a more sophisticated colour palette.

We also designed a set of secondary elements that explore the idea of coffee as a full blown experience. This covers the beans, the sounds of the machine and the process of making the perfect brew. As such, these elements were added to the packaging where the leaping tiger represents that moment of anticipation before the ‘kill’ when coffee addicts devour their prey.

Tiger Coffee Bag
Tiger Coffee Cups
Tiger business cards_final_03


Tiger Coffee




Nocton Woolshed

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