TAFE NSW

Skills exchange and
brand development.

CHALLENGE

TAFE NSW is Australia’s leading provider of vocational education and training, with over 25,000 industry partners. And its skills exchange is the biggest of its B2B offering. As you can imagine, there’s a lot of co-branding that needs to be created. So TAFE NSW asked us to create an agile system that could be fully customised yet retain a strong connection to the parent brand.

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APPROACH

The resulting ‘white label’ platform, complete with flexible logo system, speaks directly to business leaders and gives the exchange a strong and contemporary brand presence. Key design elements reference the multi-faceted nature of the skills exchange’s offering and the partnerships that support it.

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OUTCOME

This platform works in a range of co-branded environments while also aligning with core creative principles in both the wider TAFE NSW and B2B brand strategies. Using the new TAFE NSW Skills Exchange design elements as a base, logos, core colour palettes and key imagery can all be customised to provide a unique look and feel for each partner.

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Client

TAFE NSW 

Deliverables

Brand Development

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