As a ‘top 5’ law firm, Buddle Findlay is only interested in taking on the very best graduates … graduates who can rise to … the … top! So we set out to make this crystal clear. There’s a certain charm in the playful way we have treated this very exclusive message, visually. By using objects such as toy dinosaurs and ice cream cones we are saying ‘yes we have high expectations’ but also ‘yes what we are offering is very attainable’. Tonally this approach underlines the firm’s image as approachable and friendly, as well as modern with a strong heritage.